A landing page is a website page that is created for one purpose - to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter. Consider that you have 8 seconds or less to convince your visitor to act. If you haven’t convincingly made your case in this time then your visitor will move on and will be LOST, as the Internet has created the most fickle customer in salës history.